About Seena
A connector who loves people and is passionate about equity, intersectional feminism, and access to brave spaces for all. She founded The Woke Coach® in 2018 because she wholeheartedly believes that racial equity is the defining issue of our time.
The Woke Coach®
Transformational. Thought-provoking. Life-Changing.
Seena founded The Woke Coach® in 2018 because she wholeheartedly believes that racial equity is the defining issue of our time.
Through The Woke Coach, Seena and her team engage with clients to facilitate conversations and complete projects that live at the intersection of equity, diversity, inclusion, antiracism, and empowerment. The company’s mission is to help individuals deepen their analysis and develop an understanding around issues of bias and injustice, in turn, helping them become the best, most understanding, empathetic version of themselves.
Education & Career
Seena is a graduate of Columbia College (SC) and earned her MFA at Columbia University in New York City. She is a trained equity, diversity and inclusion facilitator and a certified administrator of Clifton Strengths® (StrengthsFinder) and the Intercultural Development Inventory® (IDI) — the premier cross-cultural assessment of intercultural competence. She has received a professional Train the Trainer certificate from the University of Minnesota. She previously partnered with the State of Minnesota to facilitate cultural competency training for teachers across the state through the Professional Education Licensing Standards Board.
Seena is also a core facilitator with artEquity — a national organization that conducts social justice and racial equity training that lives at the intersection of arts and activism. Most recently, that work has taken her to Chicago, Princeton, Washington, DC, New Orleans, and Portland.
Seena is a dynamic communications professional with extensive experience in public relations, marketing, and communications. She is a graduate of Columbia University with a master’s degree in Theatre Management & Producing and has worked in both the commercial and non-profit theater industry as a producer, marketing director, publicist, development director, and audience development associate. She has also worked in the non-profit sector as a communications manager and marketing director.
Seena began her career at the Columbia Urban League — a non-profit organization committed to issues of social justice. Prior to starting The Woke Coach, Seena worked in various capacities for the Guthrie Theater, Theater Latté Da, Mixed Blood Theatre Company, Pillsbury House Theatre and Artistry MN. She was most recently Associate Vice President of Strategy and Communications at The Saint Paul & Minnesota Community Foundations (now Saint Paul & Minnesota Foundation).
She is also a member of the Black Trustee Alliance for Art Museums (BTA), an organization created to increase the inclusion of Black perspectives and narratives in North American art museums. In keeping with her commitment to promoting entrepreneurship and helping individuals design their destiny, Seena is a member of The Women’s Presidents’ Organization (WPO)--a non-profit membership organization for women presidents, CEOs, and managing directors of privately held companies; Minnesota Women’s Economic Roundtable--a forum for high-profile women leaders to gather insights on broad economic issues; examine their implications and take action in their communities and lives; and Women Elevating Women (WEW)--a peer advisory group for exceptional women business owners scaling their businesses and supporting one another.
An avid supporter of the arts, Seena is a Member of the Board of Trustees at the Walker Art Center in Minneapolis, Minnesota. She previously held the role of President of the Board of Trustees. She was the first person of color to hold this distinction.
